Watch an L.A. Creative Director Shed the City in His Can-Am

A 1989 study by the Environmental Protection Agency estimated that Americans, on average, spend 90 percent of their time indoors—a figure that doesn’t include time inside a vehicle. Remember how rustic life was in 1989, when Fine Young Cannibals couldn’t stop screaming about how “She Drives Me Crazy,” and two crazy kids spent a Weekend at Bernie’s? We do. And we wonder how high the number would be if the EPA did that study again today.

Can-Am’s television series Where the Pavement Ends is about that 10 percent of life that takes place outdoors. This time the subject is Carlos Naude, a creative director who lives in Los Angeles, where the job-family-traffic pressures of indoor life are what turn the beaches into mosh pits on the weekends. Sometimes Naude, instead of duking it out on the sand, throws his Can-Am Defender XT into his Jeep and heads for Pioneertown, California. The desert hamlet offers heaps of trails and terrain that make L.A. feel a lot farther than 125 miles away.

Naude opens the episode with a quote attributed to American naturalist John Muir—”Of all the roads you take in life, make sure a few of them are dirt” although the line isn’t actually something Muir said. It’s been misattributed to Muir and now he wears it. Regardless of who originally expressed the sentiment, though, it’s Naude himself who coins the best and most profound line in the vid when he says, “There’s a feeling I get when I put on a helmet.”

We all understand that. So get out and ride. But check out the video below first.

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