Polaris Pulls in $8.2 Billion in Sales

Record net sales a 17% increase over last year.

Thanks to a passel of new machines, like the 2021 Polaris General XP 1000 Trailhead Edition, Polaris set a sales record last year.Zach Bowman

In the face of a pandemic-constrained supply chain, Polaris managed a staggering $8.198 billion in adjusted sales in 2021, according to an announcement posted last week. That’s a 17 percent increase over the previous year, according to the announcement.

More surprising is that Polaris reports that $2.170 billion of its earnings came in the fourth quarter, when supply chain issues really started to take hold and constrain dealer inventory. But that figure is just 1 percent higher than the previous year’s Q4, which shows the effect of reduced supply. The announcement also says Polaris gained off-road vehicle market share last year.

With a strong 2021 to build on, the brand expects 12 percent to 15 percent sales growth this year, which would set another sales record. With two brand-new RZRs in the stable in the form of the Pro R and Turbo R, and the addition of the electric Ranger Kinetic, we wouldn’t be surprised to see the Minnesota company hit that mark.

Polaris CEO Mike Speetzen credited the growth to the company taking advantage of any opportunity last year while “navigating the macroeconomic-related headwinds.” He expects more of the same next year.

“With interest in powersports continuing to grow and new customers increasingly entering our industry, we expect 2022 to be another record year for Polaris,” Speetzen said. “Leveraging the company’s strengths and scale as the global leader in powersports, our refreshed strategy and new strategic objectives will guide our path forward to create greater competitive advantage, welcome new customers and grow the market, drive profitable growth, and deliver value for all our stakeholders.”