Can-Am ‘Livin’ the Land’ Episode 3: Agave to Tequila

In the highlands of Jalisco, Mexico, the Trujillo family use their trusty Can-Am Defenders to assist in the harvesting of their precious agave. Juan Manuel Trujillo Sr. started his farm in 1968, becoming one of the first agave growers in the Jalisco highlands, and his family has continued that tradition. Their business, Trujillo Destilería, grows agave and distills their own personal brand of tequila.

Related: Can-Am Releases Second 2022 Installment of ‘Livin’ the Land’

After inheriting a small piece of land, Juan Sr. spent most of his life dedicated to working the fields as the only man in the family. Today, Juan Sr. is still involved in the operation but now his sons Horacio, Chuy, and Juan Jr. manage the major operations. Agave harvesting has seen decades of evolution and their Can-Ams are a major help in the Trujillo fields. La Familia Trujillo are not only proud of their agave but what they are able to offer their community in jobs and offering continued education to their employees.

See their story in an episode of Can-Am’s Livin’ the Land series of videos.

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