Utility UTV Owners Spend Average of $1,800 on Accessories

Powersports Business study breaks down average spend.

We recently visited Thumper Fab in Texas for a pile of aftermarket bits for our 2019 Can-Am Defender HD8. We’re not alone in heading to the aftermarket.Josh McCoig

A recent study conducted by Lightspeed on behalf of Powersports Business showed that utility UTV buyers spend an average of $1,435 kitting out their machines. The data breaks down average spend into six regions of the country: California, Northwest, Midwest, South, West, and Northeast. While it’s not clear which states fall into which region, the West has the highest average spend, at $1,821. Somewhat surprisingly, Californians spent the least on average, at $857.

OEMs also tend to have strong catalogs of add-ons. Last year we installed a Polaris-supplied Rhino-Rack bed rack system on a 2021 Polaris Ranger XP 1000 Trail Boss NorthStar. Aaron Richardson

There are a couple of interesting takeaways from the data, the biggest of which is that use is unique to the individual. Getting a rig dialed in to your specific needs almost always requires hitting the aftermarket or accessory catalog. The second is that companies like our friends at Thumper Fab have tapped a deep market.

Lastly, if your preferred OEM doesn’t make the rig you want in the specific configuration you need, it’s easy enough to tailor it to fit. It might not be cheap, but there is something to be said for doing it once and doing it right.

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