According to Kawi execs, the idea was as simple as it sounds: The mullet is Extremely American. Side-by-sides are Extremely American. The Ridge is a “business in the front, party in the back” kind of machine. The mullet is that ethos in haircut form. Stone Cold Steve Austin is A) rad, B) famously bald, and C) could only be cooler with a mullet. The dots weren’t hard to connect.