Nissan Titan on Its Last Legs, Likely to Die

The Nissan Titan is on the chopping block, Automotive News reports. While domestic automakers are champing at the bit to work up the next big thing in trucks, Nissan is putting its tail between its legs and waving the white flag of surrender. With the second-generation Titan dating back to 2016, Nissan has to make a choice: Fight the fight, or give in. The latter seems to be its decision.

Word of the Titan’s demise was given to Automotive News from an “unnamed source.” In the report, it was said that the Titan will be neither revised nor replaced; instead, Nissan is pulling the plug entirely. But Motor1 asked Nissan to comment and got the following response:

This news comes as a blow to the ever-popular, light-duty, full-size pickup truck market. While GM, Ram, Ford, and even Toyota are cashing in on increasing interest and the corresponding sales, Nissan is exiting the market. It’s a shame, because we have tested the Titan extensively and like quite a lot about it. With some refinement and modernization it would be a formidable rig, and even its current iteration is a strong sleeper choice for a truck that isn’t run-of-the-mill like other mainstream options.