Can-Am to Release Three New “Livin’ the Land” Videos

Can-Am announced this week that it is adding three new episodes to its Livin’ The Land video series this summer, starting next week with a look at the guys behind hunting social media giant Hushin and how Can-Am UTVs are integral to their way of life. The trailer promises some incredible stories.

The series’ first two episodes bowed earlier this year, celebrating the work of two woman ranchers who eschewed opportunities in the corporate world to live off the land. That ethos—that you can find more in the simple things than you can in the noise and thrash of an office 9-to-5—epitomizes the show’s purpose. Can-Am’s business may be to sell side-by-sides and ATVs, but its purpose is to get people outdoors and in touch.

Over the rest of the summer, two additional episodes will drop. On July 20, Can-Am will unleash an episode on bull riding legend Chase Outlaw and his path back to competition following a fall that broke almost all the bones in his face.

The last video in the latest series will debut on August 3, with a look at the life of country singer Kristy Lee Cook. With a string of hits, an appearance on American Idol, and three major studio albums under her belt, Cook still chooses ranch life over the jet-setting existence of an international star.

Catch the trailer for the new spots, and the first two episodes of the series at Can-Am’s YouTube channel, and keep a weather eye out for the coming installments.